![]() "This is a great day and I'm very proud to be here for the return of the Old Style shield to La Crosse," Hughes said. The Pabst Brewing Company is a family-owned business that has been in operation since 1844. Old Style Oktoberfest will be available in August and is the official beer of Oktoberfest 2016. Regardless of what the new Oktoberfest beer means for the beer industry, Old Style fans in La Crosse are overjoyed to see the classic brand return. "My opinion is it all has to do with the quality of what's in the can they're planning to present the public." "They can sort of have their cake and eat it too by producing a traditional German-style beer that they can offer to the public as being quasi-craft," Simpson said. Originally called Golden Leaf Lager in the 1890s, Old Style first appeared in local stores in 1902 and quickly. It’s a smart business move for companies like Pabst to branch out to new beer styles, said Matt Simpson, beer consultant and owner of the Beer Sommelier. About Old Style by Pabst Brewing Company. Heilemans Old Style Beer All Auction Buy It Now 402 Results Featured Refinements Condition Price Buying Format All Filters Vintage Heileman Old Style Beer Hanging Tiffany Style Lamp Light 10' 77.77 0 bids 15.80 shipping Ended or Best Offer Heilemans Old Style Beer Label 9' x 12' Metal Sign 14. "They are less interested in standard lager and American-style light lager and more interested now in more flavorful beers." "The beer drinker in America has changed their taste," said Paul Gatza, director of the Brewers Association. "The somewhat ironic thing is that a lot of the craft brewers, now that they've educated their pallets and themselves about beer and brewing history, are coming back to some of these older labels with the history, the heritage, the tradition."īut according to some beer industry experts, it’s the craft breweries influencing big beer companies to try new styles of beer. Staying true to its Western Canada roots, Old Style Pilsner is a well- balanced, clean, crisp lager beer with medium body, smooth palate and distinctive hoppy. "When craft breweries came out, it was really a rebellion against 'your dad's everyday beer,'" Hughes said. Old Style won't be the only classic beer making a comeback in the next few years, said Randy Hughes, brewmaster at City Brewing. "The Heileman Brewery here in La Crosse was their local brewery and people like to associate themselves with their local brewery just like the craft beer movement today," Deuhs said. The new Oktoberfest beer has a special significance for some Wisconsinites, said Greg Deuhs, master brewer at Old Style’s current label owner Pabst Brewing Co. Heileman’s helped start La Crosse’s well-known Oktoberfest celebration in the 1960s. The beer was first brewed in the early 1900s by the G. Heileman Brewing Co., first created Old Style in 1902. Old Style beer is a popular American-made light lager that is now owned by the Pabst Brewing Company. Old Style Oktoberfest is now made at City Brewing in La Crosse, where G. Old Style beer is returning home to Wisconsin with a nostalgic new brew. ![]()
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